Oil & Gas: Reimagine Learning Experience
Learning and development remain crucial for many oil and gas companies to maintain and enhance the qualifications of their staff and engineers. However, the methods employed are often outdated, even by today's standards. In this project, we are exploring innovative ways to interact with technologies to fully realise a digital learning experience.
[ The Challenge ]
[ The Goals ]
Objectives
Develop a digital learning journey that envisions a future-state learning experience, leveraging both current and emerging technologies.
Enhance the learning process with a personalised digital platform, designed to make the entire journey both engaging and intuitive.
Craft a seamless user experience that fluidly connects digital and physical touchpoints within the learning journey.
Incorporate the digital learning experience with the existing Single Sign-On (SSO) feature for streamlined access and integration.
[ Solution ]
Design thinking workshop
A one-and-a-half-day design thinking workshop was conducted, during which over 20 key users and stakeholders were invited to brainstorm ideas, create an impact-effort matrix, identify current pain points, and outline both the as-is and to-be journeys.
By the end of the session, we had collected numerous insights and ideas, including three sets of as-is and to-be journeys, which are invaluable for us as we begin crafting personas and the customer journey.
Synthesised future-state learning experience journey
[ Solution ]
Craft the future-state learning experience journey
We identified two key personas and developed two distinct learning experience journeys based on them. Each journey has unique touchpoints, revealing various paths we hadn't considered prior to crafting these experiences. This approach has guided our focus, enabling us to solve relevant issues and provide well-informed solutions.
[ Solution ]
Mobile app
Develop a mobile app as the key touchpoint for completing the learning process. Curate bite-sized modules in the app to enable users to experience learning on-the-go. Create a personalised dashboard tailored to each user's responsibilities, job scope, and skill gaps.
[ Solution ]
Create learning roadmap
Establish clear learning roadmap for the courses, module divided into digestable size for user to not feel overwhelmed. Registration process to be as simple as a click of a button. Each courses accompanied with discussions platform and resources center.
[ Solution ]
Enhance engagement through the 'Chat with Coach' feature
This tool integrates with the learning content, sections, and resources, providing easy reference and a more interactive learning experience.
[ Solution ]
Insert gamification
Develop a curated, scenario-based game designed to simulate real-life situations, incorporating elements of fun gamification to create an engaging and educational experience.
[ Solution ]
Integrate virtual reality
Integrate Virtual Reality (VR) training into the learning journey to surpass the limitations posed by physical facilities and equipment.
Design tasks in the simulation to closely mimic real training scenarios, while capturing more accurate data and measurements, such as completion time, actions taken, tools used, etc. This approach offers a more comprehensive and realistic training experience.
[ Outcome ]
Handover
Multiple iterations, usability tests, and workshops were conducted, leading to a successful handover of the design to the development team within the agreed-upon timeline.
