CBRE: APAC Capability Statement
The business aimed to launch a new capability statement aligned with CBRE's revised value proposition, closely adhering to the existing CBRE brand and tone of voice. This project was rolled out across several APAC countries, including Korea, Indonesia, Thailand, Malaysia, and Vietnam, with each country showcasing its unique set of highlighted products and services.
[ Outcome ]
Consistent Brand Recognition
The new capability statement was successfully integrated with the existing CBRE brand, ensuring a consistent and recognisable brand identity across all APAC regions. This helped in maintaining brand loyalty and recognition.
Highlighted Market-Specific Offerings
Each country successfully showcased its unique set of products and services, demonstrating CBRE's deep understanding and expertise in local market dynamics. This approach enhanced the company's reputation as a versatile and knowledgeable market player.
